As a speaker, Weber's eye-opening and entertaining talks have had profound impacts on audiences around the world. He makes the science of brains and brands not just easy to understand, but fascinating and easily applicable. Through simple language, real world examples, and engaging storytelling, Weber shows audiences the power of the unconscious side of brands, and how they can uncover and tap into this often ignored engine for brand growth.
He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Prior to that, he was Director of Strategy at Redscout - a boutique brand and innovation consultancy where he advised Fortune 500 companies on new product innovation and brand positioning.
Weber has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi.
- The Unconcious Power of Brands
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands as Daryl discusses the biggest myths in consumer psychology, the real meaning of emotions, how consumers make brand decisions, and how understanding the unconscious can help build stronger brands.