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James "Iron Cowboy" Lawrence
Sports Illustrated ranked James in the top 50 fittest freaks. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’.
James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he started to wear a cowboy hat during races to be recognized by his children. Originally from Calgary, Canada, he now lives in Utah with his wife Sunny, and their five children. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, the 50/50/50. However, that wasn’t enough to satisfy him. On June 8, 2021, James achieved a remarkable milestone known as the Conquer 100—a series of 100 consecutive full-distance triathlons, as coined by the team. This endeavor was crafted to inspire individuals worldwide to…
Redefine Impossible
While James is an astonishing athlete, sport is really not what he talks about. He is a master of mindset, focus, and of managing self-doubt. This is what he teaches.
James talks about the incredible power of hope and teamwork. He speaks about accountability, both to yourself and to your team. He shows his audience how to remove excuses from their own lives in order to unlock more ability.
In one of the most moving sections of Redefine Impossible, James reflects on his time with Dayton Hayward, a boy with Cerebral Palsy who loved to feel the wind in his face. James teamed up with Dayton and pulled, pushed, and carried him through an entire Ironman race. During that race, despite the increased physical demands, James gained a deeper understanding of perspective and privilege. As James shares in his presentation, “I remember looking at him many times that day, thinking Dayton can’t swim, he can’t bike, he can’t run…but I get to swim today, I get to ride today, I get to run today. Despite the pain, all of that is a privilege.”
Whether speaking to a room full of C-suite leaders, an international sales team, a finely tuned military group, or any one of countless professional sports teams, James’ expertise is in teaching people to change how they think in order to remove self-imposed limits.
Key Takeaways:
• Going all in
• Breaking through mental and physical barriers.
• Be uniquely you.
• Belief and conviction on your journey.
• Mind over matter.
• Teamwork > One man’s feat
• Get your priorities straight.
• What’s your why? No goal too big – you just need the right steps.Doing the Small Things Right
The key to long-term success is to do the small things right over a long period of time.
Finding Your Why
Help you clarify your goals, discover layers of motivation and align your true purpose.
Setting Milestones
You can’t reach greatness overnight. Short term wins and reaching milestones are key in reaching higher.
Overcoming Personal Limitations
Uncharted waters can be a scary place. To reach new heights you must be able to push through fear and reach your true limitations.
![Sample video for James "Iron Cowboy" Lawrence](https://img.youtube.com/vi/1uhBev8hXoU/hqdefault.jpg)
![Sample video for James "Iron Cowboy" Lawrence](https://img.youtube.com/vi/9qeZ9F30-Yw/hqdefault.jpg)
![Sample video for James "Iron Cowboy" Lawrence](https://img.youtube.com/vi/fONKAFG4C3E/hqdefault.jpg)
What is James "Iron Cowboy" Lawrence's speaking fee?
The typical range for James "Iron Cowboy" Lawrence's speaking fee is $20,000–$30,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for James "Iron Cowboy" Lawrence to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
How do I book James "Iron Cowboy" Lawrence for my event?
The speaker booking process typically involves the following steps:
- Browse our website or reach out to a Key Speakers advisor through our website to explore speaker ideas.
- Select a keynote speaker based on their expertise, experience, and suitability for your event.
- Contact Key Speakers to confirm the speaker's availability, fees, and any unique requirements. We can also help negotiate fees and terms.
- Submit a firm offer to extend the invite to your speaker. These details will be used to create an agreement once the speaker accepts.
- All parties coordinate and finalize the terms of the booking, including contract terms and conditions.
- Confirm the booking by signing the contract and making the necessary payments.
What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors:
- The speaker's expertise and knowledge relevant to your event's theme or industry.
- Their speaking style, ability to engage the audience, and deliver impactful messages.
- Past client testimonials, reviews, or references.
- The speaker's availability and fee within your budget.
What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help them improve our services and assist other clients in making informed decisions.
Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
Why book James "Iron Cowboy" Lawrence though Key Speakers?
- We provide a comprehensive service that takes the guesswork out of hiring a speaker—from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We work closely with you from speaker selection to post-event success and always ensure that your needs are addressed first.
- We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. Leave the fine print to us so you can focus on other aspects of your event. Key Speakers mediates and absorbs some of the contractual risks that inherently come with booking a keynote speaker.
- With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. We pride ourselves on speedy response time and always keep you updated on all new developments relating to your event. Our experienced agents are personable (after our morning coffee!) and always eager to do whatever it takes to secure a fantastic speaker for your event.
To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event. We do the heavy lifting for you. Our dedicated and knowledgeable advisors ensure that your speaker's message and personal brand perfectly align to your event objectives.
Remember that the specific details and offerings may vary among different speakers, so it's always recommended to consult with your Key Speakers representative for accurate information and assistance.
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