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David Allison
David Allison is a human values expert, global researcher, and two-time best-selling author. He is the founder of the Valuegraphics Project, an organization devoted to a simple goal – influencing outcomes with shared human values. The Valuegraphics Research Company is one division of the Valuegraphics Project, with a team of researchers and project managers who help organizations understand how to engage and influence the people they want to reach.
David coined the term valuegraphics for an entirely new type of predictive audience insights, which organizations like PayPal, lululemon, Five Star School Supplies, Google, and the United Nations Foundation have embraced. His work has been written about in Forbes Magazine, Harvard Business Review, Business Insider, and INC Magazine. The World Economic Forum published his findings, and valuegraphics are now included–next to demographics–in college textbooks used around the world.
David speaks internationally and helps brands use valuegraphic data to engage,…
Topics
The Easy Yes: Make Every Ask Feel Like the Obvious Answer
THE PROBLEM
Every organization is trying to get someone to do something. Buy a product. Choose a brand. Support an industry. Change an opinion. And most of the time, the people trying to make that happen are working incredibly hard: crafting messages, testing campaigns, refining pitches, and still not getting the response they need. The frustrating truth is that most of what we know about audiences tells us who they are. Demographics, psychographics, market segmentation. All of it describes people beautifully. None of it reliably tells us how to move them.THE SOLUTION
David Allison spent a decade building something that has never existed before. A database of one million surveys across 180 countries and 152 languages that reveals what drives people to do the things they do. What they value. What makes certain things feel like an obvious, irresistible choice. The Valuegraphics Database has identified 56 core human values that explain why people do what they do. Not who they are. Why they act. That distinction changes everything. That research becomes the foundation of the keynote — so everything David delivers on stage speaks directly to what matters most to the specific people in your room.THE TRANSFORMATION
The people in the room will leave understanding why some messages land and others don't. It has everything to do with whether it speaks to what matters most, to what they already value. They will learn what drives the decisions of any audience they need to reach. And they will know how to reframe what they're already doing — products, campaigns, pitches, or positioning — so it creates the feeling every marketer, salesperson, and communicator is chasing. The easy yes. The obvious choice. The complete no-brainer.What Your Audience Will Learn
• Why people say yes: the neurological and values-based truth behind every buying decision, vote, or change in opinion.
• How to identify the specific values driving the precise audience you need to influence, using data rather than assumptions.
• A practical framework for translating the data-driven insights into messaging, positioning, and campaigns that create the irresistible choice.Irresistible Leadership: Make Any Direction Feel Like Their Idea
THE PROBLEM
Something has changed inside organizations, and leaders feel it. People who used to follow direction are asking more questions. Teams that used to embrace change are pushing back. The playbook that worked five years ago isn't producing the same results. And the reason isn't that leaders have lost their way — it's that the environment has gotten harder. Disruption, uncertainty, AI anxiety, mergers, restructuring, and seismic shifts in what people expect from work. The gap between what leaders need their people to do and what people are willing to do has never been wider.THE SOLUTION
David Allison's research identifies exactly why that gap exists, and exactly how to close it. Most leadership strategies are built on assumptions about what motivates people in general. They're developed from case studies, trend reports, and best practices drawn from other organizations in other situations. The Valuegraphics methodology does something no leadership framework has done before. It identifies the specific values driving the specific people you need to lead right now. Not employees in general. Your employees. The things that matter most to them — the things that make any leadership strategy feel not just acceptable but genuinely compelling. Irresistible. That research becomes the foundation of the keynote — so everything David delivers on stage speaks directly to what matters most to the specific people in your room.THE TRANSFORMATION
The leaders in the room will leave with a fundamentally different understanding of why their people respond the way they do to change, to uncertainty, to new directions and demands. They will know how to identify what matters most to the people they lead, and how to use that understanding to build strategies, communications, and cultures that people genuinely want to be part of. Resistance disappears when leaders stop asking people to go somewhere that feels disconnected from what they value, and start showing them how the direction ahead gives them more of what matters most to them.What Your Audience Will Learn
• Why resistance happens: the values-based explanation for why people push back, disengage, or quietly check out during disruption and change.
• What matters most to your specific workforce, and how to use that data to build leadership strategies that create genuine buy-in.
• A practical framework for communicating any direction, change, or new initiative in a way that makes it feel irresistible rather than imposed.What Matters Most: Make Self-Knowledge Your Most Powerful Leadership Tool
THE PROBLEM
Most people move through their days reacting. A situation arises and they respond based on instinct, habit, or the path of least resistance. They make decisions without fully understanding why certain things feel right and others don't. They lead without quite knowing why their style resonates deeply with some people and creates friction with others. They show up as a parent, a partner, a colleague, a community member — giving what they can — and still find themselves wondering why something feels slightly off. The missing piece isn't more effort. It's self-knowledge. Specifically, knowing what matters most to you, and how that shapes everything you do and everyone you affect.THE SOLUTION
David Allison's Valuegraphics research has identified 56 core human values that explain human behavior at a population level. For this keynote, he turns the lens inward, with an in-depth assessment survey that everyone completes in advance. It taps into a database of a billion datapoints to produce a detailed, personalized analysis of your own values — the things that energize you, the things that drain you, the blind spots that create friction in your relationships, and the specific conditions that help you lead and live at your best. The likelihood of any two people receiving the same top ten values with the same personalized definitions is one in 231 billion. This isn't a personality type. It's a map of exactly who you are and why — and a foundation for everything that follows.THE TRANSFORMATION
The people in the room will leave with something rare: a clear, data-backed understanding of what drives them. They will know why certain decisions have always felt obvious and why others have been a struggle. They will understand why they lead the way they do — and why the people around them sometimes see the world so differently. And they will have a practical framework for using that self-knowledge not as a mirror to admire but as a compass to act from. At work, with their teams. At home, with the people they love. In the communities they serve. Knowing what matters most to you — really knowing it, with data behind it — changes the way you show up. The decisions you make become clearer. The example you set becomes more intentional. The care you bring becomes more precisely placed. And the people around you feel the difference.What Your Audience Will Learn
• A clear, data-backed understanding of your own top values: what they mean, how they shape your decisions, and where your blind spots create unnecessary friction.
• Why you connect naturally with some people and struggle with others — and how understanding values alignment helps you show up more fully for your team, your family, and your community.
• A personal framework for making decisions, leading others, and living with intention — not by becoming someone different, but by becoming more completely and confidently yourself.Reinvention from the Inside Out - How to build lasting transformation, starting with what matters most
Transformation begins with adapting. It leads to becoming. It’s about waking up to what matters most and where we want to go, and then actually getting there.
Today, with relentless disruption, new technologies, new demands, and new definitions of success, change can feel overwhelming. Let’s call it what it is: people aren’t afraid of change. They’re afraid of change that doesn’t make sense to them. If we want people to embrace transformation, we have to anchor it to what matters most, in other words what people value
David Allison is a global pioneer in the science of human values. Using the valuegraphics database, built from nearly a million surveys across 152 languages, he has uncovered the neurological fact behind every choice we make: we are driven by our values. And that includes how we respond to change.
This goes beyond motivation: it’s a clear path forward. It’s a must-see keynote that shows you how to ignite real change by tapping into the shared values of the people you serve. Because when people see themselves in the future you're building, they will help build it faster, better, and with everything they've got.WHO IS THIS FOR?
● Corporate leaders reinventing culture
● HR, People & Culture teams leading transformation
● Communications, DEI, and Innovation professionals
● Anyone charged with helping others move forward into the unknownAUDIENCE TAKEAWAYS
● The top Power Values that unlock buy-in and belief during transformation ● The Values Thinking Process: a tool to turn values into action
● The Three Telltale Questions to uncover what matters most to your people ● Field-tested tactics to reduce fear and boost engagement in times of changeCHANGE INSIGHTS
● Change That Sticks: Make transformation feel personal, not imposed. ● Empower Your Culture: Align people with purpose, not just process.
● From Fear to Flow: Replace resistance with readiness by connecting to shared values.The Values Driven Team: An Engagement Playbook - Learn what matters most to the people you need to inspire, with revolutionary data and insights about their shared human values.
It’s no secret that employee engagement is in freefall. Companies continue to offer more perks and incentives, yet 85% of employees worldwide aren’t engaged at work. Many organizations are at a loss for how to make people do great things and feel satisfied along the way.
Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the shared human values – what matters most – that drive people to become engaged, inspired, and motivated. By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.
Guided by David’s game-changing research – delivered in an unforgettably dynamic keynote – you’ll discover how to go beyond pointless perks to create an engaged workforce incentivized by what they value most. People don’t want ping pong tables and free pizza. Give them more of what matters most – what they truly value – and you’ll unlock their passion and potential.
WHO IS THIS FOR?
● People and Culture Professionals
● Senior strategy-level leadership in any industry
● Pension and Benefits ProvidersAUDIENCE TAKEAWAYS
● The specific Power Values that will engage people and influence outcomes.
● Creative, detailed strategies to immediately put the Power Values to use.
● David’s revolutionary Values Thinking Process to create actionable tactics.
● The Three Telltale Questions that will identify the values of people you need to inspire.The Surprising Science of Values-Based Leadership - Learn what matters most to the people you need to inspire, with revolutionary data and insights about their shared human values.
Neurologists have known for years that leading people effectively requires tapping into their core values to find out what matters most. Finally, we can pinpoint the precise values that people share, and use those values – what matters most to your team – to create leadership strategies that will drive exponential engagement and success.
Human values expert, leadership keynote speaker, and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, to detect what matters most to any group of people, including the people you lead right now, and the people you want to recruit for tomorrow. To do this, his team has conducted/analyzed nearly a million surveys in 152 languages, collecting hundreds of millions of data points about what makes people tick. In his fast-paced and dynamic leadership keynotes, he isolates the values that mean the most to your teams, your entire workforce, or even the workforce of your entire industry. Then he shows you how to use values to tackle any issue, create enormous motivational momentum, and meet any goal.
Once you learn the accurate, science-backed, shared values of your people – simply put, what matters most to them – the transformation begins. You’ll see your true self in your work. You’ll see where your values intersect with the values of people you need to engage. And you’ll find
that more effective leadership comes from being more human. As David says: “If we let them, our values will unite us. Because we are all values-driven.”WHO IS THIS FOR?
● Leaders and managers at all levels
● Organizations that want to cultivate great leadersAUDIENCE TAKEAWAYS
● The specific Power Values that will empower you to engage people and influence outcomes.
● Creative, detailed strategies to immediately put the Power Values to use.
● David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
● The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.LEADERSHIP INSIGHTS
● Improve Collaboration: Learn how to leverage shared values for stronger team cohesion and enhanced collaboration.
● Align Corporate Goals with Human Values: Understand how to align organizational goals with employee values for greater engagement.
● Values-Based Conflict Resolution: Find out how to use values to navigate and resolve conflicts effectively.
● Diverse Leadership Styles: Discover how to tailor leadership styles to meet the values of diverse teams.Boosting Sales by Being Human - Learn what matters most to the people you need to inspire, with revolutionary data and insights about their shared human values.
Consumers today are more complex to understand than ever before, exhibiting unpredictable behaviors and defying traditional demographic categories such as age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals. But what if we’re measuring the wrong things?
Now, for the first time, it’s possible to identify what matters most to consumers – we can pinpoint the values they share. Human values research pioneer and sales keynote speaker David Allison has transformed our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages that feature hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times a day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.
The result of David’s global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than just speeches; they are dynamic events that teach you how to leverage values to drive sales and marketing efforts that truly work.
Once you know what matters most to the people you need to inspire, you can engage any audience, deliver any message, and fuel explosive sales growth. It’s all about the power of shared human values. David’s keynote will show you how.WHO IS THIS FOR?
● Sales teams and leaders
● Marketing departments and agencies
● Organizational leaders looking to revolutionize their businesses from the ground up
AUDIENCE TAKEAWAYS
● The specific Power Values to engage people and influence outcomes. ● Creative, detailed strategies to immediately put the Power Values to use.
● David’s revolutionary Values Thinking Process to create actionable tactics. ● The Three Telltale Questions to identify the shared values of people you want to engage.SALES INSIGHTS
● Better Bonds: Discover how to align sales strategies with customer values.
● Identify Drivers: Learn how to identify key values that drive purchasing decisions.
● Speak Their Language: Master the art of values-based communication.The Blueprint for Belonging - Discover how to create a culture of belonging from the world’s leading expert on human values.
As a gay man and an Indigenous Canadian, David knows the limits of demographics when it comes to inclusion and belonging. Just like everyone else, you can’t engage, motivate or inspire me simply by speaking to my demographic labels. That’s nothing more than stereotyping, and it doesn’t work. You need to understand my values — the things that make me who I am deep inside my heart. So where does that leave organizations who want to cultivate a culture of belonging?
As a human values expert, workplace culture keynote speaker and 2x best-selling author, he has conducted nearly a million surveys on human values in 152 languages featuring hundreds of millions of data points. Along the way, he has identified 912 types of belonging, and this keynote pinpoints which ones – in your situation – will move the needle most. And that’s not where it ends. Together we will dive deeper and explore the other values that will unite the people you want to engage, regardless of their demographic differences. Our values bring us together. Our values make us feel like we belong.
In his keynotes he shares his proven, data-driven method for building a culture of belonging – for the people you want to engage – by honoring what they value. These are the insights you need to drive inclusion and create real cultural change. Values are the answer, so let’s put them to work!
WORKPLACE CULTURE INSIGHTS
• Build Belonging: Discover how to identify and leverage the shared values of your workforce to foster a sense of belonging.
• Discard Stereotypes: Learn how to create a values-driven workplace culture that transcends demographic stereotypes.
• Unite and Inspire: Understand how to use Valuegraphics to deeply engage and motivate diverse employee groups.
AUDIENCE TAKEAWAYS• The specific Power Values that will empower you to engage people and influence outcomes.
• Creative, detailed strategies to immediately put the Power Values to use.
• David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
• The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.er to this item.
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The typical range for David Allison's speaking fee is $15,000–$20,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for David Allison to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
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