Jessica Campbell
• First Woman to Coach Full-Time in NHL History
• Trusted by NHL Executives & International Organizations
• Elite Performance & Leadership Expert
• World Champion as a Former Player
• Proven Builder of High-Performing Teams
• Cornell Graduate | Entrepreneur | Speaker
Jessica Campbell has broken more barriers in professional hockey than almost anyone of her generation. She was the first woman to coach full-time behind an NHL bench, and she got there by doing the work at every level of the game, from teaching young players to skate with more power to standing behind the bench in the world’s top league. Organizations bring her in to talk about what that path taught her: how leaders earn trust, how teams hold together under pressure, and why belief matters as much as talent when the stakes are high.
Campbell grew up in Rocanville, Saskatchewan, and became one of Canada’s top players. She…
Topics
Believe In Yourself - The Courage to Go First
Writing Your Own Playbook When There Is No Blueprint
THE CHALLENGE
We spend too much of our lives waiting.
Waiting until we're ready.
Waiting until we're qualified.
Waiting until someone says "yes."
The greatest leadership breakthroughs don't belong to those who wait.
They belong to those who have the courage to go first.In this keynote audiences will learn / understand how to:
• Bet on themselves and overcome imposture syndrome
• Lead courageously through uncertainty
• Turn adversity into opportunityTHE STORY THAT SHAPED THIS KEYNOTE
Growing up in Rocanville, Saskatchewan, there was no roadmap for girls in hockey. As the only girl on every boys' team, I learned early that standing out was the only way forward.
Losing my oldest brother at a young age taught me that adversity can either define you or drive you. I chose purpose, resilience, and gratitude. Representing Canada fulfilled one dream. Coaching professional hockey became the next.
There was just one problem. No one had done it before. No roadmap. No blueprint. Just belief. Every "no" became an invitation to grow. Instead of waiting for a door to open, I built my own house. I founded JC Power Skating, pursued an untraditional path to Europe, and eventually became the first woman to coach full time in NHL history. Making history was never the goal. The goal was to keep growing, keep believing, and have the courage to write my own playbook.
Believe Under Pressure - Pressure is a Privilege
The Mindset and Communication of High-Performing Teams
THE CHALLENGE
Pressure is inevitable.
The question isn't whether your team will experience it.
It's whether they will rise because of it.
The highest performing teams don't eliminate pressure.
They prepare for it.
When leaders learn to communicate with clarity,regulate emotion, and create
confidence under pressure, pressure stops becoming something to survive and
starts becoming an advantage.In this keynote audiences will learn / understand how to:
• Communicate under pressure
• Turn adversity into opportunity when the stakes are high
• Unlock performance when it matters mostTHE LESSONS BEHIND THIS KEYNOTE
Pressure has shaped every defining moment of my career. Representing Canada on the international stage.
Walking into rooms where I was often the only woman, choosing to lean into my differences instead of shrinking from them.
Standing behind an NHL bench for the first time as more than 18,000 fans rose to their feet.
Calling a time out with seconds remaining, drawing up the final play, and communicating with absolute clarity while an entire team looked to me for confidence and direction.
Each moment looked very different but demanded the same thing. Courage. Clarity. Conviction.
The moments that changed my career were never the comfortable ones. They were the ones that asked the most of me. I’ve learned that pressure doesn’t create leaders. It reveals them.
When the stakes are highest, people don’t rise to the occasion. They fall back on the preparation, communication, and belief they’ve built long before the moment arrives.
Today, I see pressure differently. It’s not something to fear. It can be our greatest source of fuel. Pressure is the privilege of being trusted with something that matters.
Belief in Others - Belief Builds Culture
Building Trust, Inspiring Accountability & Creating High-Performing Teams
THE CHALLENGE
Culture isn’t built through mission statements. It’s built through the behaviors leaders consistently model. High-performing organizations intentionally create environments where people trust one another, own their responsibilities, and believe in a shared purpose.
In this keynote audiences will learn:
• The 3 L’s of Leadership: Listen, Lift, Love
• How to build winning culture through communication, connection and care
• How to create accountability that unlocks and motivates performanceTHE EXPERIENCE BEHIND THIS KEYNOTE
The greatest lesson hockey has ever taught me isn’t about tactics or systems. It’s about people.
Throughout my career, I’ve coached NHL players, Olympians, prospects, and young athletes chasing their dreams turning amateur to pro. The people who unlocked their greatest potential weren’t always the most talented. They were the ones who felt seen, trusted, believed in, and empowered to see what was possible. That changed the way I lead.
I learned that people perform at their best when they’re given permission to be themselves, connected to a shared purpose, and empowered to contribute in meaningful ways. That’s where the 3L Framework was born. People don’t become extraordinary because someone demanded more from them. They become extraordinary because someone believed more in them than they believed in themselves.
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