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Joanna Lohman
Joanna Lohman is a global keynote speaker, former pro soccer player, and impact amplifier who excels at unlocking human potential and maximizing team cohesion. As a former professional soccer player and member of the United States Women’s National Team, she gained elite insights into leadership and team building. She also built a platform for social impact and became the first player in Washington Spirit history to have her jersey retired. During her 16-year professional career, she set herself apart through her ability to sustain excellence, connect with the fan base and grow the game.
She is the author of "Raising Tomorrow's Champions", an extraordinary parenting and life lessons book as told through the eyes of the greatest women's soccer players of all-time. Joanna is also a human rights activist and a Sport Diplomat with the U.S. Department of State. She travels the world running programs in less developed…
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The Greatest Contributions You’ll Never See: How Every Role Drives the Win
Joanna Lohman wasn’t the star who scored the winning goal. She didn’t have her face on the Wheaties box. But behind the scenes, Joanna Lohman was the heartbeat of the team – the culture-setter, the connector, and the glue that made greatness possible. The real game-changers aren’t always in the spotlight.
Great teams win because every role matters. The most impactful contributors are often the ones who create the conditions for greatness, setting the stage so others can shine, and turning individual brilliance into collective victory.
Joanna’s story is a wake-up call for every organization chasing big wins. Most companies aren’t fighting for a World Cup or an Olympic medal, but they are fighting for success, continuous improvement, and a stronger and more resilient company culture. And that takes more than a star player. It takes a team where every role matters and every person plays to their highest value.
To win big, every business needs employees who embrace their unique role and give it their all, and every leader needs to see, value, and reward the work done in the shadows that makes the success in the spotlight possible.
True leadership is not about always being in the center of the action. Not everyone gets to be the wizard. Some are warriors who are essential to creating the conditions where others can thrive and are essential to the win.
In this inspiring and motivating keynote, Joanna shares how she learned, after nearly 40 years of chasing the spotlight role, that her true power came not from stepping aside but from stepping into the position that demanded a different kind of strength and unleashed a skill set that elevated everyone around her. This keynote challenges audiences to recognize the unseen contributions that fuel success and embrace roles that unlock maximum impact, not maximum visibility.
Great teams win because every role matters. Joanna Lohman will make sure your audience never forgets it.
Amplifying IMPACT: You Don’t Have to Be the Greatest to Be Great
Joanna Lohman, a former professional soccer player with nearly two decades of experience competing at the highest level, knows firsthand the relentless pursuit of greatness. As part of one of the most dominant teams in sports, she spent years chasing perfection and glory. But her most profound lessons didn’t come from victories on the pitch—they came from discovering a deeper, more lasting impact beyond the game.
In Amplifying Impact, Joanna shares the transformative journey that redefined her understanding of success—not as a pursuit of being the best, but as a commitment to lifting others. Now an international sports diplomat and keynote speaker, she has traveled the world teaching people that true greatness isn’t about being the G.O.A.T.—it’s about fully embracing your role, inspiring those around you, and creating meaningful change.
This keynote taps into our innate human desire to contribute and make a difference. Joanna empowers audiences to recognize that impact isn’t measured by status or accolades, but by the influence we have on our teams, our communities, and the world. Through powerful storytelling and actionable insights, she inspires individuals to step into their own greatness—one act of commitment, courage, and contribution at a time.
Sub Keynotes:
Impact Leadership:
Leaders shape the culture and direction of their organizations. This speech equips decision-makers with tools to identify hidden potential, align individual strengths with collective goals, and build teams that thrive on shared purpose and trust.Impact Women:
Women often balance expectations while striving for meaningful achievements. This session encourages them to own their narrative, step into opportunities with confidence, and redefine success on their own terms, inspiring those who look to them for leadership.Impact LGBTQ:
Identity is a source of strength. This speech celebrates the LGBTQ community’s unique perspectives, offering insights on overcoming barriers, embracing individuality, and creating positive change through authenticity and unapologetic self-expression.Impact Youth:
Young people are at the cusp of discovering their impact. This talk challenges them to reject comparison, focus on their passions, and understand how their actions today can lay the groundwork for a fulfilling future.
How can I check Joanna Lohman's availability or request a quote?
You can inquire about Joanna Lohman's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.
What is Joanna Lohman's speaking fee?
The typical range for Joanna Lohman's speaking fee is $7,000–$20,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Joanna Lohman to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
How do I book Joanna Lohman for my event?
The speaker booking process typically involves the following steps:
- Contact Key Speakers to confirm the speaker's availability, fees, and any unique requirements. We can also help negotiate fees and terms.
- Submit a firm offer to extend the invite to your speaker. These details will be used to create an agreement once the speaker accepts.
- All parties coordinate and finalize the terms of the booking, including contract terms and conditions.
- Confirm the booking by signing the contract and making the necessary payments.
What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors:
- The speaker's expertise and knowledge relevant to your event's theme or industry.
- Their speaking style, ability to engage the audience, and deliver impactful messages.
- Past client testimonials, reviews, or references.
- The speaker's availability and fee within your budget.
What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help them improve our services and assist other clients in making informed decisions.
Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
Why book Joanna Lohman though Key Speakers?
- We provide a comprehensive service that takes the guesswork out of hiring a speaker—from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We work closely with you from speaker selection to post-event success and always ensure that your needs are addressed first.
- We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. Leave the fine print to us so you can focus on other aspects of your event. Key Speakers mediates and absorbs some of the contractual risks that inherently come with booking a keynote speaker.
- With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. We pride ourselves on speedy response time and always keep you updated on all new developments relating to your event. Our experienced agents are personable (after our morning coffee!) and always eager to do whatever it takes to secure a fantastic speaker for your event.
To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event. We do the heavy lifting for you. Our dedicated and knowledgeable advisors ensure that your speaker's message and personal brand perfectly align to your event objectives.
Remember that the specific details and offerings may vary among different speakers, so it's always recommended to consult with your Key Speakers representative for accurate information and assistance.
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