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John Rossman
John Rossman is sought-after keynote speaker, former Amazon executive, and business strategist. Rossman is most known for launching and scaling the Amazon Marketplace, which Jeff Bezos called “one of his magical businesses”, accounting for over 50% of all Amazon units sold and shipped. Rossman also served as Director of Enterprise Services at Amazon.com under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as Target.com, Marks and Spencer, and the National Basketball Association (NBA).
Since leaving Amazon, he has advised clients across most industry verticals on innovation, digital strategy, and culture as Managing Partner of Rossman Partners. Offering guidance through the maze of challenges and options, Rossman is adept at finding the business strategy for businesses of all sizes. His approach helps audiences tackle the technology, business and internal challenges in innovating with the internet of things and their digital business strategy.
John Rossman is…
Topics
From Winning to Winning Big in the AI Era
Boeing had ambition. So did Nike, Starbucks, and Intel. All category leaders. All struggling to transform and recapture their differentiation in an era when AI is redrawing every competitive boundary. The problem isn’t lack of vision—it’s what happens when ambition runs into the brutal realities of protecting what you’ve already won while AI accelerates the pace of disruption.
John Rossman reveals the four forces that kill even the best companies navigating AI transformation: loss aversion, short-termism, incrementalism, and corporate decay. Then he delivers the playbook for winning big in the AI era—the systematic approach to becoming both world-class operator and AI-powered transformation machine. Ambition gets you in the game. This playbook wins it.
High Stake Decision Making for Systematic Digital Transformation – With Big Bet Leadership
Your board approved the digital transformation strategy. You launched the program. Six months later, your digital transformation is stuck in committees. Most companies fail at digital transformation because they treat billion-dollar decisions like operational tweaks. John Rossman reveals the systematic framework adapted from Amazon’s playbook and proven across industries—from telecom turnarounds to global foundations. Learn how to architect decisions that create value customers love, momentum employees believe in, and returns investors reward. Based on his book Big Bet Leadership.
Close the Transformation Execution Gap — The Playbook of Champions
Your transformation strategy deck looks great. Your board approved the plan. Six months later, nothing’s changed. John Rossman reveals the playbook that separates championship execution for transformation from strategic theater. Learn how Amazon and T-Mobile built mechanisms that turn plans into results, created accountability that doesn’t kill speed, and made execution impossible to ignore. This is how winning companies close the gap between what they say and what they ship.
The Future of Work — High Performance Teams
The future of work is already here: AI-assisted workflows, perpetual hybrid models, distributed decision-making, speed over consensus. Yet most teams are managed with yesterday’s playbooks—and it shows in retention, velocity, and results. John Rossman reveals how to build high-performance teams designed for how work actually happens now. No enterprise transformation required. These are mechanisms any leader can deploy with their team this week—proven at Amazon, T-Mobile, and organizations winning the talent war. The future of work demands different teams. This keynote shows you how to build them.
What’s the Future of Industry — Think Like Amazon
Who’s reinventing your industry—and will it be you? John Rossman reveals Amazon’s framework for seeing around corners: how to read emerging forces, spot where value is shifting, and move decisively while competitors are still analyzing. John has delivered this keynote to leaders across insurance, utilities and infrastructure, and logistics and supply chain—industries where the cost of being late to disruption is existential. You don’t need to become Amazon. You need to think like them. Based on his bestseller Think Like Amazon.
Customer Obsession — The Amazon Way
Your Customer Experience Strategy Is a Poster. Amazon Made It an Operating System.
Every company says customer experience matters. Most stop at inspiration. John Rossman helped build the mechanisms that made customer obsession run every decision at Amazon. In this keynote, he shows your team how to move customer experience off the poster and into the operating system: what you build, what you kill, and where you place your biggest bets. Based on his bestseller The Amazon Way.
Healthcare Transformation — the Amazon Way
John Rossman reveals the difference between patient centricity and true patient obsession—and how Amazon’s leadership principles, systematic decision-making, decentralized accountability and systematic transformation discipline solve healthcare’s unique challenges. Learn the playbook that works when regulations are complex and stakeholders are entrenched. This isn’t about Amazon disrupting healthcare. It’s about healthcare leaders adopting what actually works.
How can I check John Rossman's availability or request a quote?
You can inquire about John Rossman's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.
What is John Rossman's speaking fee?
The typical range for John Rossman's speaking fee is $15,000–$28,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for John Rossman to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
How do I book John Rossman for my event?
The speaker booking process typically involves the following steps:
- Contact Key Speakers to confirm the speaker's availability, fees, and any unique requirements. We can also help negotiate fees and terms.
- Submit a firm offer to extend the invite to your speaker. These details will be used to create an agreement once the speaker accepts.
- All parties coordinate and finalize the terms of the booking, including contract terms and conditions.
- Confirm the booking by signing the contract and making the necessary payments.
What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors:
- The speaker's expertise and knowledge relevant to your event's theme or industry.
- Their speaking style, ability to engage the audience, and deliver impactful messages.
- Past client testimonials, reviews, or references.
- The speaker's availability and fee within your budget.
What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help them improve our services and assist other clients in making informed decisions.
Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
Why book John Rossman though Key Speakers?
- We provide a comprehensive service that takes the guesswork out of hiring a speaker—from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We work closely with you from speaker selection to post-event success and always ensure that your needs are addressed first.
- We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. Leave the fine print to us so you can focus on other aspects of your event. Key Speakers mediates and absorbs some of the contractual risks that inherently come with booking a keynote speaker.
- With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. We pride ourselves on speedy response time and always keep you updated on all new developments relating to your event. Our experienced agents are personable (after our morning coffee!) and always eager to do whatever it takes to secure a fantastic speaker for your event.
To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event. We do the heavy lifting for you. Our dedicated and knowledgeable advisors ensure that your speaker's message and personal brand perfectly align to your event objectives.
Remember that the specific details and offerings may vary among different speakers, so it's always recommended to consult with your Key Speakers representative for accurate information and assistance.
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