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Kathy Varol
Kathy didn't learn how organizations really work from a book. She watched it happen. From the bottom of the hierarchy, gutting fish in an Alaskan cannery, cleaning hotel rooms, pouring pints in Australia, teaching kickboxing in Morocco. And from the top, leading strategy inside a multibillion-dollar company and standing on Fortune 500 stages. From both ends, the same thing kept surfacing: the gap between what an organization says it values and what it actually rewards, punishes, and repeats every day.
At adidas, a $37 billion brand, Kathy spent seven years building strategy that moved the business, first the global basketball and global women's strategies, then the company's global purpose strategy across sustainability, DEI, and social impact. This was no token feel-good exercise. It further established adidas as a leader in retail sustainability , provided access to sport for girls around the globe, developed new products, and initiated bold…
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The Steady Leader: Your Biggest Competitive Advantage In The Age Of AI.
There is a particular silence in meetings now that didn't used to be there. The body is in the room. The face is on the screen. Something underneath has already left.
Gallup has been measuring it for years. Four in five employees aren't engaged, at an annual cost of $8.9 trillion, about 9% of global GDP. The World Health Organization counts twelve billion working days lost each year to depression and anxiety. These aren't separate crises. They're the same one, showing up in different ledgers. The cost used to be soft, in language no CFO took seriously. Morale. Culture. Employee experience. It is now hard, in points of margin.
Disengagement and anxiety aren’t an employee problem. It's a problem of the conditions people are in, and the strongest condition-setter is the leader's nervous system. A team reads whether their leader is steady before a single word is spoken, and that read sets the ceiling on what they'll think, create, and dare to say. Kathy calls this the Signal, and it's the single most powerful lever a leader has.And it has never mattered more. AI is absorbing the mechanical parts of business, and what's left (judgment, alignment, and the willingness to bring full capacity into the room) is now the whole game. It's exactly what a shut-down team can't deliver. In this keynote, Kathy shows why a leader's steadiness isn’t a soft virtue but the biggest competitive advantage in the age of AI, and how to hold it, even in the most turbulent moments.
Why Organizational Change Fails. Even When Everyone Wants It.
Every leader knows the room. The one where everyone finally agrees something has to change. The buy-in is real. And then, slowly, nothing shifts. The organization quietly goes on doing the old thing anyway.
It's not resistance. It's not bad people. And it's not rare.
Organizations are not machines. They are created and run by people. An organization behaves like a nervous system because it is made of interacting nervous systems. Kathy calls this the Organizational Nervous System (ONS). Real transformation requires understanding both what the ONS has been conditioned to do and whether it is regulated enough to do anything else.
Most change frameworks tell you what to change, without checking whether the organization can change. Usually it can't, and that single assumption is why most change fails.
In this keynote, Kathy reveals the hidden system running every organization, grounded in the neuroscience and psychology of how it forms, and gives leaders a way to change it.Drive Profit With Purpose. Become Remarkable. Accelerate Growth.
How do you stand out in an increasingly competitive marketplace? How do you attract top talent? How do you increase profitability?
You do something remarkable. Purpose makes brands remarkable.
As consumers, we're putting our dollars toward companies with aligned values. 85% of millennials in the United States would switch brands for a good cause, and 50% of growth in consumer goods went to sustainability-marketed products between 2013 and 2018.
As employees, we’re looking for meaning in our careers, and the best talent is choosing to work for organizations that feed their hearts as well as their bank accounts. 92% of millennials believe that working for an environmentally and socially responsible company is important.
In the modern world, companies without a purpose beyond profit will be left behind. You can either be a pioneering force for good in your industry, or the disrupted.
Kathy built the global purpose strategy for adidas, a 22 billion dollar company, encompassing everything adidas does to positively impact people and planet. Through trial and error, Kathy has learned what works, and what doesn't.
Through her work, a model emerged.
A way to successfully use purpose to drive profit.
In the Drive Profit with Purpose keynote, Kathy will reveal her 4-step Brand Purpose Model to engage your organization, inspire innovation, and win the hearts of your consumers.
You Will Learn:
-7 common mistakes in creating a purpose-led organization
-Why a corporate social responsibility department won't get you the impact - or the credit - you want
-How to get the best talent knocking on your door and have the most engaged employees
-Why doing good is the magic bullet to get the most powerful form of advertising (for free!)This Keynote Is Perfect For Leaders And Companies:
-Competing in a crowded market
-Creating differentiation through marketing, ingredients, and/or process
-Struggling with a talent shortage, high turnover, and/or high employee disengagement
-Looking to accelerate growth and increase ROI (in a sustainable way)
-Ready to unlock the innovative brain power of their employeesUnlock Exponential Results by Nurturing Purpose, People and Culture
Data clearly shows that businesses that nurture their purpose, people, and culture unlock exponential results: engaged employees, loyal consumers, increased innovation, and accelerated growth.
In this keynote, through captivating business stories, Kathy will share why shifting the focus from your output (revenue) to your inputs (purpose, people, and culture) will drive better results. Kathy will also share concrete strategies you use right away to nurture each of these business inputs.
You will learn:
The toxic beliefs that have infected workplace cultures (and how to shift them)
How the world’s most loved companies use purpose to cultivate enviable consumer loyalty (and how you can too)
The secret sauce to creating a world-class culture
How to enable your employees to truly shine (and innovate!)
The one force more powerful to your profitability than any business modelThis Keynote Is Perfect For Leaders And Companies:
Competing in an increasingly crowded market and struggling to stand out
Experiencing high turnover, and/or high employee disengagement
Struggling to foster collaboration across company silos and departments
Running into groupthink and “yes men” cultural conformity
How can I check Kathy Varol's availability or request a quote?
You can inquire about Kathy Varol's availability or get a customized quote by contacting Key Speakers directly. Our team will help you determine fit, logistics, and budget options for your upcoming event.
What is Kathy Varol's speaking fee?
The typical range for Kathy Varol's speaking fee is $10,000–$20,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Kathy Varol to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
How do I book Kathy Varol for my event?
The speaker booking process typically involves the following steps:
- Contact Key Speakers to confirm the speaker's availability, fees, and any unique requirements. We can also help negotiate fees and terms.
- Submit a firm offer to extend the invite to your speaker. These details will be used to create an agreement once the speaker accepts.
- All parties coordinate and finalize the terms of the booking, including contract terms and conditions.
- Confirm the booking by signing the contract and making the necessary payments.
What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors:
- The speaker's expertise and knowledge relevant to your event's theme or industry.
- Their speaking style, ability to engage the audience, and deliver impactful messages.
- Past client testimonials, reviews, or references.
- The speaker's availability and fee within your budget.
What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help them improve our services and assist other clients in making informed decisions.
Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
Why book Kathy Varol though Key Speakers?
- We provide a comprehensive service that takes the guesswork out of hiring a speaker—from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We work closely with you from speaker selection to post-event success and always ensure that your needs are addressed first.
- We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. Leave the fine print to us so you can focus on other aspects of your event. Key Speakers mediates and absorbs some of the contractual risks that inherently come with booking a keynote speaker.
- With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. We pride ourselves on speedy response time and always keep you updated on all new developments relating to your event. Our experienced agents are personable (after our morning coffee!) and always eager to do whatever it takes to secure a fantastic speaker for your event.
To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event. We do the heavy lifting for you. Our dedicated and knowledgeable advisors ensure that your speaker's message and personal brand perfectly align to your event objectives.
Remember that the specific details and offerings may vary among different speakers, so it's always recommended to consult with your Key Speakers representative for accurate information and assistance.
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