Scott Deming

Topics

• Leadership, Culture and Sustainable Success

  All great, sustainable organizations have a culture of passion, meaning and purpose. This doesn’t mean you need to be working for a company trying to find a cure for cancer. It doesn’t matter what you sell, as long as the culture is purpose driven. Culture determines the success or failure of an organization, and it all begins and ends with leadership and collaboration.

  In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he demonstrates how differing points of view and healthy debate should be encouraged, as long as everyone agrees on the mission, purpose and objective. Through clear communication, sharing of ideas and checking the egos at the door, a culture of inspiration and innovation takes shape and the end result is an unprecedented customer experience.

  Case studies will be discussed, corporate heroes will be highlighted and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.

  Scott Deming is a seasoned business professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. He has helped managers and executives from just about every industry, across the globe, become stronger, more effective leaders and helped teams work smarter and become stronger.

• Creating the Ultimate Customer Experience

  “What do people think of when they see or hear your name? Think about this question very seriously. In other words – How Powerful is Your Brand?” This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry.

  Scott Deming’s presentation “Creating the Ultimate Customer Experience” breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says – “It is these evangelists who will take you to the Promised Land.”

  Scott Deming is a seasoned communications and marketing professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. Now, he transcends the traditional “Brand Building” concept to a unique and unexpected level with the highly popular “Creating the Ultimate Customer Experience” presentation.

• Emotional Branding and the Ultimate Customer Experience

  "What do people think of when they see or hear your name? Think about this question very seriously. In other words - How Powerful is Your Brand?" This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry.

  Scott Deming's presentation "Creating the Ultimate Customer Experience" breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says - "It is these evangelists who will take you to the Promised Land."

  A few highlights from the "Ultimate Customer Experience Process" include:

  Who Are You? What do you do? What do you sell? Are you in the product and service business serving people, or are you in the people business offering the most unique, one-of-a-kind personal and professional solution? Do you sell stuff, or do you sell something much more meaningful? You will soon discover the truth!Creating a Cult Brand and a Cult Community. Learn how to connect with your customers at a whole new level, how to meet their emotional needs and how to literally change customer behavior. You are on your way to becoming irreplaceable in the minds of your customers!Emotion Sells, Not Features and Benefits. Over 90% of every decision and every purchase we make is based on emotion. Learn the real process for communicating on an emotional, authentic and transparent level. Empathy - The Secret to Life! By simply putting yourself in your customer's shoes, you will immediately change your offering and how you offer it. Learn how to make every interaction and transaction a sincerely meaningful one!

  Scott Deming is a seasoned communications and marketing professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. Now, he transcends the traditional "Brand Building" concept to a unique and unexpected level with the highly popular "Creating the Ultimate Customer Experience" presentation.

• Understanding and Managing Change

  A clear, simple, and effective communications process must be implemented in order to deal with generational change, technology change, customer expectation change, job change, and more. Scott Deming's 20-plus years of national advertising agency ownership and business consulting with multi-national, publicly traded companies, as well as small, independently owned entities has given him the experience and expertise to effectively deal with these issues. As part of the "brand building" process, it is imperative that management understands the techniques for creating an environment that welcomes and correctly manages change.

• One Team--One Brand

  This is where it all comes together! Great branding comes from turning typical customers into loyal, lifelong evangelists. Customers are transformed into evangelists by delivering unique, emotional, one-of-a-kind, unexpected customer service. But make no mistake--great customer service starts from the inside, and ultimately starts at the top. In this powerful, interactive program, leaders will better understand how to effectively communicate, motivate, and empower their people to work together toward one common goal--a goal that they not only understand, but wholeheartedly belie

• Leadership Essentials for Creating the Ultimate Corporate Culture

  Inspired employees, a winning and vibrant culture, ecstatic customers, a healthy bottom line, and a sustainable brand, all begin and end with great leadership. If you have a conference, convention, or leadership retreat on the horizon, look to Scott Deming for a leadership keynote or seminar guaranteed to be delivered with passion and filled with relevant, usable content. Scott’s depth and breadth of corporate experience combined with his unique, engaging speaking style make him the ideal choice for your next leadership conference. Scott is an expert at explaining the inner workings of leadership and culture. Scott illustrates how great leaders are comfortable with not being the smartest people in the room, but instead, surrounding themselves with people who are better than them in significant ways and who have aligning values. A great leader encourages everyone to come up with excellent ideas and doesn’t try to take the credit for the ideas of their employees or colleagues. Scott is experienced in speaking about cultures in many different types of agencies from non-profit organizations to international conglomerates.

• Rethink Customer Service: Giving Consumers the Ultimate Experience

  The needs and expectations of consumers have shifted dramatically over the past few decades. Today’s customers still want a great product at a reasonable price, but they also want a personalized, stress-free shopping experience that adds value to their lives. Businesses are building brands, weaving stories, and interacting with their audiences, yet in the first quarter of 2015, only one percent of U.S. companies actually delivered excellent buying experiences, according to Forrester’s Customer Experience Index. Organizations are training sales teams, using social media, and upgrading to the latest technology—what is it that 99 percent of U.S. businesses are missing? Consider my advice as a customer service keynote speaker: It’s time to rethink customer service!